![]() ![]() The Starbucks Rewards program awards customers with "stars." As they earn stars, customers receive free coffee and products. Starbucks Loyalty Program’s Secret to Success: Personalization With many restaurants and retailers longing to model their programs after Starbucks, how does the Starbucks Rewards program continuously build and strengthen customer loyalty? The coffee giant is at the top of its game because of its attention to customer experience and finding ways to achieve business goals without sacrificing customers' needs. ![]() ![]() As of October 2021, the program has nearly 25 million members and Starbucks Rewards now represents 53% of the spend in their stores. In the world of customer loyalty programs, Starbucks has consistently been credited with having one of the best rewards programs and a very loyal following. ![]()
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